EY brings deep digital and data analytics knowledge to deliver unique insights, not typically seen in any other global sport to fans – including real-time updates on riders’ speeds, power, cadence and more, collected live from the race.
Developed by EY and Velon, the new race data systems are used by all the major teams, at some of professional cycling’s most popular races including the prestigious Giro d’Italia. Earlier this year, live rider data was shown to millions around the world who watched the Cadel Evans Great Ocean Road Race in Australia, the UAE Tour and the Tour of Flanders. The data also provides fans with insight into the Hammer Series of races, which is being developed by Velon. Not only can fans access additional information via the VelonLive app and website, the data is also shared with organizers, broadcasters and media outlets to enhance coverage of the races.
Greg Van Avermaet, CCC Team
“It can be difficult for people at home to watch a race and really understand what is going on, for example how difficult it was to make the breakaway or go on the attack. The rider data made available by Velon is a great addition to the fan experience and offers a unique insight into races, so it is great to see the introduction of VelonLive.”
Jay Nibbe, EY Global Vice Chair – Markets:
“Our collaboration with Velon showcases how we are combining our technology, services and consulting experience to introduce new ground-breaking innovations. We’re proud of this work with Velon, which is bringing athletes more insights into their performance and cycling fans a better way to engage with sports. As people are seeking a more immersive experience, this collaboration is pioneering a new level of fan engagement by opening up cycling to a broader audience and using live performance data to enhance the story of the race.”
Graham Bartlett, Chief Executive Officer, Velon:
“EY is the organization that can take our business and the sport of cycling as a whole to a completely different level in terms of fan experience. The best teams and riders in the world will bring the races alive both for the fans and our race partners, thanks to the knowledge in data and digital analytics EY provides. EY transforms businesses; we want our collaboration to transform a global sport.”