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Hammer Series Expands with Hammer Colombia

The new race Hammer Colombia will debut February 7-9, 2020 and will include the first women’s Hammer Series event taking place on the same days as the men’s. Both races will follow the unique Hammer format, with Climb, Sprint, and Chase disciplines over three days.

The Colombian Sports Ministry, Coldeportes, and the Ministry of Tourism will bring the Hammer Series to the Coffee Cultural Landscape of Colombia and the first edition of Hammer Colombia will be held in Pereira, the capital city of the department of Risaralda. Together with Quindio and Caldas, this region is known as the “Coffee Triangle”. In 2021 and 2022, Hammer Colombia will take place in Quindío and Caldas, respectively, showing off the beautiful scenery and landscape in this famous coffee region.

Greg Van Avermaet:

“The addition of Hammer Colombia is a really exciting announcement for the Hammer Series and the Velon teams. Although I have never raced in Colombia, I know how passionate the Colombian fans are so I can only imagine how big Hammer Colombia will be. I think it’s a great step forward for the Hammer Series and cycling, and I hope to experience the race there in the coming years. The fact that the race is in Colombia’s coffee region is an added incentive!”

Ernesto Lucena, Director of Coldeportes:

“The prestige of Colombia as a powerful country of sports is a reference that today we are trying to strengthen through this type of events such as the Hammer Series. It is a perfect opportunity to show our kindness to the world, especially as a destination for cycling races. Due to the Hammer Series, we can say that Colombia is a land of athletes.”

Graham Bartlett, CEO of Velon:

“Colombia is the perfect stage for a Hammer race and there’s huge excitement among the teams and riders to race Hammer in such a beautiful, dramatic region of the country. With partners in the Ministry of Sport and Ministry of Tourism we know we can create the most spectacular race possible. Hammer racing goes from strength to strength and we’re particularly proud to announce a women’s race in addition to the men’s. For a long time, we’ve wanted to offer a Hammer race for women and with such strong backing from our hosts in Colombia we’ve finally been able to achieve that. We’re all working to make Hammer Colombia a game-changer in pro-road cycling for the fans.”

After the inaugural event in the Netherlands in 2017, the Hammer Series has continued to expand around the globe to include events in Norway, Hong Kong and now Colombia. Last year, Hammer Series online videos had more than 8.3 million views, confirming its popularity among fans.

Between Stavanger and Limburg this year, the total number of online video views has reached 10 million and continues to rise as fans watch the action on demand. In addition to the live stream, all Hammer races are broadcast in more than 140 countries worldwide.

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